THE STRATEGY RESEARCHER
The Strategy Researcher, as the linchpin of the project, possesses a dynamic blend of skills and qualities:
- Versatility: Their role oscillates between being a facilitator, researcher, and scrum master. This versatility is crucial in navigating the different phases of the project, from initial research to design and implementation.
- Leadership and Coordination: They lead the team through the entire project lifecycle, ensuring that each phase is executed efficiently and effectively. This involves coordinating tasks, managing timelines, and facilitating communication between team members.
- Adaptability: The Lean Researcher must adapt to evolving project needs and unexpected challenges. They need to be quick in decision-making and flexible in approach, modifying strategies as the project progresses.
- Stakeholder Management: They act as a bridge between the team and external stakeholders, managing expectations and ensuring that the project aligns with broader business goals.
- Analytical and Synthesizing Skills: They must be adept at analyzing complex information and synthesizing it into actionable insights, guiding the team in translating research findings into practical design solutions.
THE GATEWAY
The Gateway's role encompasses several key responsibilities:
- Liaison and Mediator: They act as the intermediary between the business and the research team. Their role is to ensure that the research objectives are in sync with the business strategy and that the findings are actionable and relevant to the business.
- Resource Allocator: They facilitate the allocation of resources, ensuring that the research team has access to necessary tools, information, and personnel.
- Risk Management: The Gateway anticipates and manages potential risks or blockers that could derail the research process, ensuring that the project stays on track.
- Feedback Conduit: They are responsible for communicating feedback between the business stakeholders and the research team, ensuring a continuous loop of communication.
CORE TEAM MEMBERS
Core Team Members play a multifaceted role in the research process:
- Idea Generation and Expertise: They bring diverse perspectives and expertise, contributing to a rich pool of ideas and innovative solutions.
- Representatives of Different Departments: Their varied backgrounds (IT, Marketing, HR, etc.) ensure that the solutions are holistic and consider multiple facets of the business.
- User Advocates: Ideally being representatives of the target audience, they provide authentic insights into user needs and behaviors.
- Active Participants in Research: They engage in unfolding and rendering interviews, providing crucial insights into user interactions and experiences.
STUDIO DIGITAL MANAGER / HEAD OF DESIGN