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Business Outcome / Goal What is the impact of this research on the business ? Which KPIs we will impact ?

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<aside> 📌

Business Problem What business problem linked to the outcome do we want to solve ?

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<aside> 📊

Current Business KPIs (Current State) Who are your and what you do

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<aside> 👌🏼

Expected Business improvements How this opportunity could improve your business

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<aside> ❓

Type of research

• [ ] Discovery / Exploration
• [ ] Optimisation </aside>

<aside> 🎯

Research Goal / Research Question What do you want to learn from the research

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<aside> 🔖

Research expectations Which decisions do you want to make with your future learnings ?

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<aside> 🫂

Our Target Group Who are our target Persona and their jobs to be done ?

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<aside> 🚨

User Problems What topics or domain do we want to explore ?

What user problems do we want to explore even more ?

What do you think is the most important domain to deep dive ?

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<aside> 📚

Previous Research or resources Link all resources here

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<aside> 🕰️

Deadlines Date of the project delivery

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