<aside> 🧑🏼

Name of the Persona Add the Main job to be done

• I want to (verb + object) </aside>

<aside> 🗺️

Context & Circumstances Describe when and where they are getting the job done

</aside>

<aside> 🛣️

Their journey What do they do to achieve their goal

</aside>

<aside> 🗣

Underserved Needs What are their needs to complete the job ? (Direction + metric + verb + object)

</aside>

<aside> 🔥

Pains What blocking points and frustrations they live today ?

</aside>

<aside> 🧑🏼

Name of the Persona Add the Main job to be done

• I want to (verb + object) </aside>

<aside> 🗺️

Context & Circumstances Describe when and where they are getting the job done

</aside>

<aside> 🛣️

Their journey What do they do to achieve their goal

</aside>

<aside> 🗣

Underserved Needs What are their needs to complete the job ? (Direction + metric + verb + object)

</aside>

<aside> 🔥

Pains What blocking points and frustrations they live today ?

</aside>

<aside> 🧑🏼

Name of the Persona Add the Main job to be done

• I want to (verb + object) </aside>

<aside> 🗺️

Context & Circumstances Describe when and where they are getting the job done

</aside>

<aside> 🛣️

Their journey What do they do to achieve their goal

</aside>

<aside> 🗣

Underserved Needs What are their needs to complete the job ? (Direction + metric + verb + object)

</aside>

<aside> 🔥

Pains What blocking points and frustrations they live today ?

</aside>