Goal for the Morning: Comprehensive Development of the Deliverable

The objective for this morning's session is to meticulously craft the Strategy Sprint deliverable. This document will serve as a detailed account of the research process, findings, and proposed solutions, aligning closely with the Simon Sinek's "Golden Circle" model of Why, How, What. The deliverable will not only provide a thorough understanding of the research undertaken but also outline a clear strategy for addressing the identified user problems.

DETAILED STRUCTURE FOR CREATING THE DELIVERABLE

1. Defining the General Problem (The Why):
   • Project Brief and Business Objectives: Begin by contextualizing the research within the scope of the project brief and the overarching business objectives. This sets the stage for understanding the significance of the research.
   • Global Problem Description: Detail the global problem that initiated the research, including its source (e.g., Net Promoter Score (NPS), customer claims), and its impact on the business and customers.
2. Research Methodology (The How):
   • Research Protocol Overview: Describe the research protocol in detail, including the composition of the core team, the number of participants interviewed, and the demographics of these participants.
   • Interview Process: Elaborate on the interview process – how, when, and where the interviews were conducted.
   • Data Analysis Method: Explain the methods used for analyzing the data collected during the research phase.
3. Insights into the Real Problem and User Perspectives (The What):
   • Findings Presentation: Utilize clear and effective tools such as Persona, Evidence Map (Goals, Habits, Emotions, Motivations), experience maps, problem tree analysis, and Event Insight Stories to present the findings.
   • Key Insights Summary: Start this section with a one-pager that encapsulates the key insights, providing an immediate understanding of the core findings.
4. Solution Strategy (The Solutions):
   • Visual Concept Mapping: Create a visual map or representation that outlines the concepts developed as potential solutions.
   • Storyboarding and Wireframing: For each proposed solution, develop a storyboard or wireframe to illustrate the envisioned user experience. This should clearly demonstrate the main value proposition and how it addresses the identified user problems.

Key Considerations for Deliverable Preparation

• Clarity and Structure: The deliverable should be structured in a clear and logical manner, ensuring ease of understanding and coherence in the flow of information.
• Visual and Narrative Balance: Strive for a balance between visual elements and narrative explanations to effectively communicate complex concepts and insights.
• Comprehensive Coverage: Ensure that all aspects of the research process, from the initial problem to the proposed solutions, are thoroughly covered.
• Collaborative Review and Refinement: Involve the team in the review process to ensure accuracy, comprehensiveness, and alignment with the research objectives.

By the end of this session, the team should have a well-constructed deliverable that not only documents the Strategy Sprint in detail but also serves as a strategic guide for addressing the identified problems. This document will be instrumental in communicating the research findings to stakeholders and guiding the subsequent phases of solution development and implementation.